Our platform takes the leading position as the largest independent platform dedicated to korfball, with an impressive 32,400 followers across various social media channels (reference date October 2024). But who actually makes up our follower base? Thanks to a series of surveys and social media statistics, we can paint a clear picture. Read below for more details.
General Features
Given that korfball is a sport played by both men and women, our follower distribution reflects this mix almost exactly (women: 47.5%, men: 52.5%). In terms of age distribution, there is also a wide spectrum. The most prominent age category among our followers is the 18-24 age group, which makes up 22% of our follower base. After that, the percentage gradually decreases, but the data shows that korfbalinc also attracts a significant number of older followers. TikTok has a younger audience, while Facebook and our Podcast are more popular with an older audience. Instagram usage lies somewhere in between. Approximately 80% of our followers come from the Netherlands, 6% from Belgium, and the rest from other parts of Europe. Within the Netherlands, most followers live in large cities, especially in South Holland, with The Hague and Dordrecht as the most represented cities (both 1.9%).
Involvement in Korfball
Of our followers, 80% actively play korfball themselves, while 20% no longer play matches. The majority (50%) play in recreational sports, while the rest play at a competitive level. In terms of age within the korfball players, seniors are the most strongly represented (42%), followed by the A-youth (17%) and the B-youth (26%). The youngest groups, such as the C- and D-youth, make up approximately 15% of the korfball followers.
The Average Follower
Our average follower is a young adult who is active in sports. They are likely to live in a large Dutch city, especially in South Holland. They use social media intensively, with TikTok, Instagram, Facebook, and our podcast being important platforms. The average follower is a recreational korfball player themselves, but is also involved in korfball news and discussions online, which they actively follow via korfbalinc.